Commonfund Website
Wireframing | User Journey Mapping | UI/UX | Website Design
Tools: Adobe XD : Adobe Photoshop : Adobe Illustrator
Commonfund, an asset management firm serving both nonprofit and for-profit organizations, tasked us with revamping their website for a simpler user experience. I streamlined the sitemap and design to better define the site’s hierarchy and user pathways. After collaborating with the client to reorganize and consolidate pages, I established a consistent design approach for improved navigation. The new design maintained the existing brand identity but incorporated refreshed images and modern layouts. I used splashes of color to highlight calls-to-action and guide the user's eye across the page.