Sainsbury’s Bank MORE Travel Money Campaign
Art Direction | Social Media Campaign Design | Point-of-Sale
Sainsbury’s Bank provides financial services to customers across the UK. A part of Sainsbury’s Group, the bank offers customers great deals and rewards for choosing to shop and bank with them, including perks for Nectar members. My team was tasked with conceptualising, creating and rolling out the summer travel money campaign, which included both a digital and in-store presence. I was responsible for contributing to the concept evolution, art direction and creation of assets spanning across social media, digital display, and points of sale in Sainsbury’s grocery stores across the UK.
Our animation team did a fabulous job bringing the campaign to life by building playful, inviting social media ads designed to engage users and drive them to converting on the bank’s website.
Above are a few samples of the print designs in Sainsbury’s stores. In partnership with Nectar, we used the eye-catching purple background with the campaign imagery and messaging to inform and direct shoppers.