Novo Nordisk is a global pharmaceutical company based out of Denmark. They came to our agency seeking help in developing a health and obesity awareness campaign, targeted initially at D.C. policy makers with a long term goal to expand the initiative nationally. I collaborated with the client and internal stakeholders to design a campaign brand identity that brought our team's strategic vision and messaging to life. This foundation was used for digital ads, a website, and billboards around Washington D.C., which I designed in the project's second phase.